The way to catch your audience’ interest

At the annual Mouse Molecular Genetics conference at the Sanger Center in Hinxton. Some of the presentations seem to attract more attention by the audience than others, and this not only depends on the originality of the subject or the wealth of novel results. Not completely unexpected, speakers also had quite different presentation styles. Some were giving their presentation while looking towards the audience and only turn towards the overhead slides behind them if necessarry. Others talked for 15 minutes while cosistently turning away from the audience, showing them mainly the backside of their had. One could get the impression as if they are talking to themself or to their slides. Not only performing artists and musicians know quite well that in order to catch the audience’ attention its crucial to show them your face. Even politicians understoud meanwhile that if they present a speech to the public, and they have to read the speech from a script, its better to read it from a half-transparent mirrow, still allowing them to look into the eyes of the audience. Its a pitty that only at scientific meetings you still find this unpolite habit of turning the face away from the audience.

Two examples of speakers who permanently turn their face away from the audience, thus failing to build a good relationship with the people in the lecture hall.

 These scientists did it beter by looking most of the time towards the audience.

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